HSBC The World's Local Bank

The bank we know as HSBC is relatively new to us. The Hongkong and Shanghai Banking Corporation acquired the Mexican bank previously known as Bital in November of 2002. In January of 2004 (I personally remember it) we started seeing advertisements all over the cities, on tv, on the radio, in big cities in the metro, HSBC surrounded us and introduced a whole new concept of banking to us. Recognised as the world's largest banking group, it has now presence in over 119 countries and territories.

The HSBC image is one of values, mainly integrity and responsability. This bank's advertisements are well know and one of the newest ones is called Responsability:


"Advertising." hsbc.com, inc. 2009 http://www.hsbc.com/1/2/about/advertising
"HSBC." Wikipedia.Org. 2009 http://en.wikipedia.org/wiki/HSBC