A magnificent opera house put Sidney on the map. A spectacular museum put Bilbao on the map. A bold hotel put Dubai on the map. And an extraordinary stadium built over a bridge will put Monterrey on the map. I’m talking about the Monterrey International Stadium.
Monterrey, according to Price Watterhouse Coopers, it’s in the 66th place of the top 150 richest cities in the world. Monterrey’s GDP (Gross Domestic Products) OF 78 billions of dollars is higher that countries like Manchester, Berlin, Stockholm and Munich.
The reason I’m comparing this cities to Monterrey is because this cities are considered a better landmark city worldwide.
Landmark recognition is extremely important for a city, it generates confidence, this leading to... CHA CHING BUSSINESS!
To explain better how a landmark is linked to the economy I will use the museum Guggenheim in Bilbao. Bilbao had the vision to build a great museum, a museum that will be recognized around the world as one of the better museums of all, so Bilbao could position itself in the map and help the economy.
When it opened in 1997, they expected to receive about 700,000 visitors, but they ended receiving 1 million visitors that year. Now they average 1.4 millions of visitors a year. Economic expenses, job revenues, tourism and civic pride have all improved thanks to the landmark that put Bilbao on the map.
This stadium could do the same for Monterrey, and here are 3 promotional points:
· It is an International Level stadium of 5th Generation, which gives Monterrey and Mexico an infrastructure to compete and be the host of the most important sport events in the World.
· It is an Architectural, Engineering and Global Sustainable Development Icon, which will make any world soccer fan wish to come to Monterrey before he or she dies.
· It has the first under roof theme park in the world dedicated to celebrate soccer passion.
This revolutionary stadium is due to open in 2011! :D :D :D SOURCE:
http://www.estadiointernacionalmonterrey.com/en/positioning-monterrey-in-the-map
